Let Us Take a Look at 2017’s Creativity in Design
It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. Today, a company’s introduction comes through a website where it will show what is there to offer. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is therefore easy to say that tech designers are today’s modern age artists.
It can also be noted that minimalism is the modern strategy in marketing. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. The concept of image is what would immediately come into our minds when we say the word design. But in 2017, the dynamism is formed when static descriptions are mixed with video.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to give an increase in parallax, a 3D effect is being added to the design.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.