Experiential marketing is different from traditional forms of marketing essentially since it encourages and promotes an interactive process through physical contact with a product or brand. The key difference can be seen further when stating that experiential campaigns interact with the customers on a more personal, or individual level than massive media campaigns. It results in increased emotional attachment to the product or brand.
Experiential marketing has increased rapidly in popularity over the last few years as an interesting and new method of gathering attention from the consumers. Experiential marketing concentrates on interacting with the public and effectively promoting a product or service. The following are the importance of promoting a new product using experiential marketing.
Experiential marketing is used to launch a new product. A full product launch for a big brand is costly. Logically, those with smaller budgets need a marketing campaign that wisely aims at the right audience, attracts enough attention from the press and delivers the product to the hands of potential customers that meet a predefined set of gender, age and income attributes.
Experiential marketing can help your product to be visible in highly competitive markets.If a market is especially packed full of products, the only way to attract customers is to offer potential buyers the opportunity to try the product first hand. It is this first-hand experience that customers know how a product can help them or make functions even simpler.
A successful marketing campaign will achieve an important element in the world of promotion . This is the use of word of mouth in promoting a product. The increase in social networking websites has made word of mouth campaign to remain as the best form of marketing.Making people talk about your product creates a ripple effect that spreads news of your product further than you would get with a traditional marketing campaign.
It is vital to consider the location and ensure that staff are well trained in order to realize a fruitful marketing campaign.An effective experiential marketing agency will create effective experiential ideas and campaigns as well as be capable of managing the campaign so that it achieves the budget.
Lastly, the objective of experiential marketing campaign is to grow sales. You enhance increase in sales when you give potential buyers the product to use it. Finally, a campaign should give a return on investment. The money you use by giving free products and promoting them should offer you direct sales that generate more income.Experiential marketing is, therefore, good form of marketing in promoting a new product.