Tips on How to Use Coupons as an Effective Marketing Tool
There’s a growing need for coupons by customers. In order to take advantage of this, you should use them as marketing tool to secure more clients. Coupons can be issued by manufacturers or some other retailer to their customers and can be distributed electronically, direct mail or any other marketing means. A coupon includes special offers or specific savings amount to entice customers to buy particular sorts of goods and services from particular outlets. Here are some of the elements you have to consider if you want to use coupons for marketing your retail business.
Coupons consistently have an expiry date. This is important especially as it produces a sense of urgency for the client to use it. Another advantage of this expiry date is that it protects you from exposure in the sense that no client will show up with a coupon from two years ago when the offer has expired and expect to redeem the coupon.
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Ensure that the print in your coupon is clearly visible. Also be sure you state the limitations as per the use of the voucher to avoid misinterpretation by the customer. For example a customer can heap a number of coupons in an offer and can even use them on an expired offer. However if you had stated your limitations clearly, like “may not be used in combination with any other offer” you may safe yourself this trouble. Also provide geographic limitations for the coupon.
Visibility of the Face Value
Exactly like any other marketing tool, coupons need to compete for the interest of the client. The offer or face value number should be made to look big as that is the only thing which customers are mostly interested in.
Make the Coupon Easy to Redeem
Coupons have numerous exceptions or need the consumer to meet many requirements before redeeming them. But this shouldn’t be the situation, make your coupon simple and easy to redeem if you want to impress your clients with your customer service. If you complicate the practice of redeeming a coupon it’ll do much more harm to your business than any good.
Make Employees Aware of the Coupon
Inform your employees about the coupon and train them on how to handle them. Prevent instances where workers have no idea about the access to coupons and will only be conscious when the customer shows up with the coupon. This will create an impression that your business is disorganized.
Note that coupons will bring value to your product. Make the process of redeeming the voucher a nice experience for the client. Redeem them with a grin. Do not make the customer feel like they are doing a wrong thing when using the voucher. When managed well, a coupon can be a very effective advertising tool for your brand.